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Choc
Choc is a modern chocolate bar company that emphasizes clean ingredients in their fruit-filled dark chocolate. My approach for their branding identity focused on creating a bold, vibrant identity using bright colors and blocky, abstract fruit imagery to reflect the brand’s energetic and playful spirit. The design highlights the natural ingredients with a clean, yet bold, contemporary style, while the packaging stands out with its dynamic use of color and shape. The striking, modern look reinforces Choc’s commitment to quality and fun indulgence.
Logo and Packaging Design
PICK YOUR FLAVOR
Orange, Raspberry, or Blueberry
Each signature fruit flavor is specially designed with its
own packaging and colorways. The bold branding ensures brand recognition when shopping and makes it simple for consumers to
find their favorite flavor on the shelf.
Three Flavors, Uniquely Designed
Three custom illustrated patterns communicate the brand's bright and bold presence.
Branded Patterns
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