Praise & Shine is a home cleaning service based outside of Birmingham, AL.
The brand sought a visual identity that communicates cleanliness with a joyful, uplifting spirit. 
 

The logo and brand assets were developed to reflect the company’s vibrant and positive energy. A playful combination of fonts and bubbly iconography were paired together to create a brand that feels fun and accessible while retaining a sense of trust and care. Circular bubble motifs reinforce the theme of cleanliness and bring a touch of whimsy to the brand.

Praise & Shine uses a signature combination of citrus scents in their cleaning services. The color palette draws directly from the vibrant hues of citrus fruits - lemon, grapefruit, and orange - evoking that same feeling of punchy freshness. These energetic tones are balanced by soft creams and pinks, adding an approachable, friendly feel that speaks to the heart of the brand’s personality.

From brand identity to marketing materials, every design element works together to reinforce Praise & Shine’s mission: to bring joy, cleanliness, and a breath of fresh air into the homes they serve.